Ashley Seryn is a Korean American creative director and photographer based in Los Angeles and working worldwide.

Experience
Nike
BRON Studios
Song of Style
RyuCreative (agency)
Love Watts
Hammer Museum
Brandy Melville
Unibail-Rodamco-Westfield

Select Clients
Good American, REVOLVE, RVCA, Superare, Universal Music Group

Select Features
ABC7, Apple Music, Billboard, Grammy, Nasty Magazine, Peerspace, Pinterest, Spotify, Variety

Education
MA in Strategic Public Relations, University of Southern California (Clients: Carhartt, ECOS, Farmer Boys)
BA in Communications, University of California, Los Angeles

Email
Instagram






Show & Tell: Portraits and Stories of Today’s AAPI Creatives
Creative Direction, Production, Photography, Event Production

My debut photo book created in collaboration with CAPE for AAPI Heritage Month. I aimed to create a refreshingly authentic exploration of heritage through the handwritten stories of personal objects from ten influential AAPI figures. Launched on Pinterest here.

Creative Direction and Photography: Ashley Seryn
Designer: Ezra Lee
Assistant Designer: Lisa Sumiko Steward
Editor: Kaitlyn DeShon
Studio: Stone Studio
Printer: Paper Chase Press
Pinterest Team: Jeana Kim-Timmons, Madison Schill
Talent: Dishani Chakraborty, Merle Dandridge, Karen Fukuhara, Asia Jackson, Joon Lee, Leo Sheng, Alex Shibutani, Maia Shibutani, Lindsay Watson, Élodie Yung, Yuna Zarai    


The Marías “CINEMA”
Photography, Creative Direction, Production

A play on the red world and color story of the CINEMA album for its press photos.

Photography and Production: Ashley Seryn
Creative Direction: María Zardoya and Ashley Seryn
Lighting: Caleb Shane, Linus Johnson
Coordinator: Cristina Pillajo



Song of Style “Office”
Creative Direction, Photography, Social Strategy, Influencer PR

A “back to office” campaign coinciding with the post-lockdown longing and optimism to return to the office. 

Creative Direction and Photography: Ashley Seryn
Producer: Aimee Sorek (REVOLVE)
Talent: Aimee Song, Thalita Gomes, Andrea Swenoha
Hair and Makeup: Erica Bazzarrini
Lighting: Bardia Flash
Creative Assistant: Jackie Marrufo



Nasty Magazine “Pale Blue”
Creative Direction, Photography, Production

An editorial integrating 3D and “IRL” hair/makeup to play on water and metal elements as a self-exploration of the online obsession with hyperreal abstract world-building.

Creative Direction and Photography: Ashley Seryn
Model: Amalie Gassmann
3D: Kiana Irene
Styling: Tabitha Sanchez (Bailey Prado, Dion Lee)
Makeup: Arielle Park
Hair: Lydia Ouellette
Lighting: Nicholas Caiazza
Retoucher: Katrin


Superare Thailand
Creative Direction, Photography, Production, Casting

A destination shoot for Superare’s muay thai gear and apparel during my month training muay thai in Phuket, Thailand. 

Creative Direction and Photography: Ashley Seryn
Fighters: Brett Soroff, Amelie-Sophie, Zaida Gelma, Jada, Justin Hwang, Jennarong Tortaksin


SERYN PROJECT
Business, Creative Direction, Photography

My womenswear and jewelry capsule brand. A personal business endeavor and creative outlet to experiment and connect with my community. Seen on The Marías, Jenn Im, Sophia Chang, Alexa Losey, and more.